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Improvements

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What the agents found, are testing and put into use, and what it proved

Test record

Every finished test, including the ones that didn't hold up

2 of 3held up
  • Visits a month from changes in useSupported+3.1
  • Waiting on you3
  • Found, being checked2

Testing now

Each test has a comparison group, a success measure and a stop rule

  • Remind Monday visits on Sunday afternoonLakeside
    TimeDay 9 of 21
    Sample6 of 24 Monday visits
    • New way3 of 3
    • Usual way2 of 3

    Asked to move: 0 of 3, stops above 10%Too early to read · next read Nov 17

ImprovementOwnerStageMeasured byNumber
Offer evening times in the first replyLeads · Northgate, LakesideFront deskWaiting on youBooked within 5 days+2 to +4 ptsPredicted
Remind Monday visits on Sunday afternoonVisits · LakesideConfirmationsTestingCame inDay 9 of 21Running
Reply within 2 minutes on weekday morningsLeads · All locationsFront deskResult readyBooked within 5 days+9 ptsSupported
Offer two new times after a cancellationVisits · All locationsConfirmationsWaiting on youRebooked within 7 daysAbout 2Predicted
Text before calling at BrookfieldLeads · BrookfieldFront deskClosedBooked within 5 daysNo changeObserved
Text back missed calls within a minuteLeads · All locationsFront deskIn useBooked within 5 days+9 ptsSupported
Send a second reminder on the day of the visitVisits · All locationsConfirmationsFoundCame in+3 to +6 ptsPredicted
Name the practitioner in member check-insMembers · All locationsMember careFoundCame back within 14 daysWatchingFound

What the agents learned

Results, failures and your choices all shape the next proposal

  1. Oct 27SupportedFast weekday morning replies book more: +9 points.Waiting for you to make it the default.
  2. Oct 18Your choiceYou asked for rebooking texts on weekdays only.Every rebooking proposal now sends on weekdays.
  3. Sep 30AdoptedMissed callers book more with a text within a minute: +9 points.Now the default at all 3 locations; checked monthly.
  4. Sep 26Didn't hold upTexting before calling didn't change bookings at Brookfield.Fynso won't propose it again for Brookfield.