Offer evening times in the first reply · Northstar Wellness

Found
Proposed
Testing
Result
In use

What the agent found

Medium confidence

126 of October's 300 inquiries arrived after 6 pm or on a weekend, and 61% of them asked for an evening or Saturday time. The first reply sent a booking link instead of times, and after-hours inquiries booked 17% of the time against 32% during the day.

After-hours inquiries: 126
Asked for evenings: 77
Booked after hours: 17%
Evening sessions open: 40%

After-hours inquiries booked within 5 days, last 7 weeksAfter hoursDaytime 32%

19%16%18%15%17%16%18%

Sep 8Sep 15Sep 22Sep 29Oct 6Oct 13Oct 20

Conversations behind it

What it might mean

77 of 126 after-hours inquiries asked for an evening or Saturday
64 of those got only a booking link back
Northgate and Lakeside have 40% of evening sessions open

Another explanation. After-hours inquiries come more often from Meta, which books less at any hour. The test compares like with like, so it can separate the two.

The change

Today

Thanks for reaching out! You can pick any open time here: northstar.link/book

Proposed

Thanks for reaching out! I have Thursday at 6:30 PM or Saturday at 9 AM open. Want one of those?

Prices, hours and offers stay as they are. Every message keeps its trace.

Test plan

Predicted +2 to +4 points booked among after-hours inquiries

Who: Half of after-hours inquiries at Northgate and Lakeside
Compared with: The other half keeps today's first reply
Success measure: Booked within 5 days
Guardrail: Show-ups stay above 66%
Stop rule: Stops on its own if show-ups fall 5 points
Length: 3 weeks, about 60 after-hours inquiries