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Text before calling at Brookfield

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Search pages, clients and actions

Tested in September. Booking rates were the same either way.

  1. Found
  2. Proposed
  3. Testing
  4. Closed
  5. In use

Result after 4 weeks

Observed
New way24%14 of 58 new inquiries
Usual way25%15 of 60 new inquiries
Difference−1 ptslikely −13 to +11 points
By weekNew wayUsual way
Wk 1Wk 2Wk 3Wk 4

No difference. The groups booked about the same, so the change isn't worth keeping. Opt-outs 1% in both groups.

What the agent found

In September, half of Brookfield's new inquiries got a text before the first call. Both groups booked at the same rate, so calls stay first.

Text first
24%
Call first
25%
Inquiries
2 × 60
Result
No change
Booked within 5 days, by groupBooked
24%25%
Text firstCall first

What it might mean

  • 60 inquiries in each group
  • 1 point apart, well inside the likely range
  • Brookfield keeps calling first
Didn't hold up

Nothing to do. Fynso remembers this, so it won't propose it again.

Owner

Front desk agentLeads · measured by booked within 5 days

Activity

  1. Proposed texting before callingAug 25
  2. You approved a 4 week testAug 26
  3. Result after 4 weeks: no differenceSep 26
  4. Retired. Calls stay first at BrookfieldSep 26