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Tuesday · October 28

Good morning

October closed at $65,000 across your 3 locations. 4 decisions need you.

Talk to an agent

Revenue from agents

October, every agent, all 3 locations

$7,48324.7%vs September

$1,517 under the $9,000 monthly target, and $1,483 closer than in September.

$0Target $9,000
  • Business revenue$65,0001.2%
  • Visits booked by agents68
  • Calls answered86
  • Staff hours saved56 h

Where it came from

$1,517 to go to the $9,000 target

  • New leads61 booked from 276 contacted, 18 joined+$3,402
  • Older leads7 booked from 46 reopened, 3 joined+$567
  • Canceled and missed visits14 of 20 rebooked+$1,246
  • Members visiting less4 of 14 back after a check-in+$716
  • Failed payments8 of 14 paid after a card-update text+$1,552
  • October$7,483Gap to target−$1,517

New members from new leads are most of it. The 6 canceled visits still without a time are worth $534.Counted when a booking or return followed an agent conversation, so it is linked, not proven.

Worth a look−$400operating loss

Brookfield is losing money

Revenue fell every month since May, to $15,000, and 52% of its sessions were used.

Open Brookfield

Last 6 months

Revenue from agents, by agent

  • Front desk
  • Confirmations
  • Member care
  • Payments

Needs you

4 things today

  • Approve a 3 week testOffer evening times in the first reply · predicted +2 to +4 pts
  • Keep faster morning replies?Supported: +9 pts booked on weekday mornings
  • Refund Hannah Lewis's double charge?$149 charged twice at sign-up · flagged by Payments
  • 6 canceled visits have no new timeRebooking texts are ready to send

Targets the agents work toward

Each agent owns one and tests changes to reach it
MarketingAd cost per visit$143$23 to goTarget $120TryingBrand search costs least per visit; shown to you weeklyLeadsInquiries that come in18.0%4.0 pts to goTarget 22.0%TryingEvening times in the first reply, ready for your OKVisitsBooked visits that happen71.1%8.9 pts to goTarget 80.0%TryingDrafting a test of a second reminder on the dayMembersMembers back after a check-in28.6%11.4 pts to goTarget 40.0%TryingCheck-ins drafted for your OKPaymentsFailed payments recovered57.1%17.9 pts to goTarget 75.0%TryingA reminder 3 days after the first card-update text

Locations

Side by side in October, compared with September

Scorecard
LocationLeadsLead to visitActive membersRevenue6 monthsOperating profitSessions used
Northgate1306.6%21.5%1.0 pts168+9 new$28,0003.7%$5,60020.0%78%
Lakeside1007.5%18.0%0.8 pts142+8 new$22,0001.9%$2,80012.7%74%
Brookfield706.7%11.4%1.9 pts96+5 new$15,0003.8%−$400−2.7%52%
All locations3003.4%18.0%0.4 pts406+22 new$65,0001.2%$8,00012.3%69%