Meta · Marketing · Fynso demo

Spend

$4,200

$175 per visit

Inquiries

180

16 excluded, with reasons

Came in

24visits

13.3% of inquiries, 63% of bookings

Memberships

33% of people who came in

Stage by stage

Meta against the other two sources, October

Stage	Meta	Other sources	Difference
Replied of people who got a first reply	38%	51%	-13 pts
Booked of people who replied	66%	70%	-5 pts
Came in of booked visits	63%	79%	-16 pts
Became a member of people who came in	33%	47%	-13 pts

Why it differs

Explained from the conversations and the calendar

Fynso · Oct 28, 7:10 AM

Meta brings 60% of inquiries, but fewer reply (38% against 49% from Search) and fewer booked visits happen (63% against 75%). Most Meta inquiries come from a lead form with no message, so there is less to answer and the visit matters less to them.

Where it differs: Replies and show-ups
Cost per visit: $175

FromConversations Calendar Connection

Campaigns

Meta campaigns in October

Campaign	Spend	Inquiries	Came in	Memberships	Cost per visit
Fall free intro Free 25-minute intro session, book this week	$2,800	120	13	4	$215
Desk worker relief Back and neck tension from sitting all day	$1,400	60	11	4	$127

Example leads

October inquiries from Meta in this sample, with where each one is now