Search pages, clients and actions
October · what each source cost, brought in and turned into visits and members
Meta brings 60% of inquiries. Fewer of them reply (38% against 49%) and fewer booked visits happen, so each Meta visit costs more.
Member referrals brought 50 inquiries with no paid spend, so they have no cost per visit.
| Campaign | Source | Spend | Inquiries | Came in | Memberships | Cost per visit |
|---|---|---|---|---|---|---|
| Fall free intro Free 25-minute intro session, book this week | Meta | $2,800 | 120 | 13 | 4 | $215 |
| Desk worker relief Back and neck tension from sitting all day | Meta | $1,400 | 60 | 11 | 4 | $127 |
| Brand search People searching for Northstar Wellness by name | Search | $600 | 30 | 10 | 5 | $60 |
| Relief near me Back and neck relief near Lakeside, Northgate and Brookfield | Search | $1,200 | 40 | 8 | 3 | $150 |
| Member referrals Members invite a friend to a free intro | Referrals | $0 | 50 | 12 | 6 | No paid spend |