Search pages, clients and actions
Google search ads · Example Google Ads connection
| Stage | Search | Other sources | Difference |
|---|---|---|---|
| Replied of people who got a first reply | 49% | 41% | +8 pts |
| Booked of people who replied | 80% | 63% | +17 pts |
| Came in of booked visits | 75% | 69% | +6 pts |
| Became a member of people who came in | 44% | 39% | +6 pts |
Fynso · Oct 28, 7:10 AM
Search inquiries usually start with a specific problem, like back or neck tension, so they reply more and three in four booked visits happen. Brand search comes in at the lowest cost per visit of any campaign.
| Campaign | Spend | Inquiries | Came in | Memberships | Cost per visit |
|---|---|---|---|---|---|
| Brand search People searching for Northstar Wellness by name | $600 | 30 | 10 | 5 | $60 |
| Relief near me Back and neck relief near Lakeside, Northgate and Brookfield | $1,200 | 40 | 8 | 3 | $150 |